AI-powered travel infrastructure

One connected platformfor modern travel commerce.

SUTRA brings products, suppliers, channels, operations, AI, customer service, reporting, and financial control into one configurable operating environment.

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SUTRA / CONNECTED CORELIVE

SUTRA

SUPPLY → COMMERCE → OPERATIONS → FINANCE

08Product families

07Launch models

01Connected core

HotelsFlightsGroundPackagesCorporateAPIs

Built for

OTAs

DMCs

TMCs

Agencies

Tour operators

Wholesalers

Configurable by design

Travel infrastructure, not another booking screen.

SUTRA is shaped around each client's markets, channels, suppliers, commercial rules, brand, operating model, and financial requirements. Begin with one product or channel, prove the operating model, then expand without rebuilding the core.

GrowthEfficiencyControlFinancial integrity

Designed for the industry

Different business models. One adaptable core.

SUTRA supports the commercial and operational work surrounding the booking—from supply and pricing to documents, servicing, reporting, and settlement.

OTA

Online travel agencies

Multi-product retail and conversion

Web commerce, mobile-ready services, hotel and flight distribution, payments, documents, marketing, and customer service.

One operating core for retail growth.

DMC

Destination management companies

Local supply and complete destination programs

Local hotel contracts, allotments, transfers, fleet, activities, packages, supplier aggregation, and AI contract ingestion.

Combine owned and global supply.

TMC

Corporate travel companies

Policy, approval, audit, and spend governance

Corporate profiles, travelers, departments, cost centers, policies, approval chains, statements, analytics, and finance controls.

Managed travel with accountability.

Tour operators

Curated and customizable journeys

Dynamic packages, multi-hotel stays, component replacement, Umrah journeys, eSIM, vouchers, and assisted selling.

Higher-value packaged sales.

B2B

Agencies and consortia

Agent control, credit, servicing, and reporting

Companies, branches, employees, permissions, wallets, sub-wallets, markups, bookings, cancellations, and reports.

Centralized agency operations.

API

Wholesalers and bed banks

Partner distribution and supply control

Hotel and flight services, static content, authenticated partner access, supplier rules, markup, and booking servicing.

Distribute inventory to downstream partners.

B2C

White-label operators

Launch branded consumer channels

Verified domains, tenant branding, protected pricing, discounts, checkout, card payment, documents, earnings, and settlement.

New consumer revenue under agent ownership.

Complete product portfolio

Every principal travel product, governed together.

Product access can be enabled or restricted by company, employee role, channel, and supplier—supporting phased launches and differentiated propositions.

Hotels

Multi-supplier shopping, rich content, rooms, policies, availability recheck, prebook, credit or payment booking, vouchers, cancellation, local contracts, and allotments.

Deepest product capability

Flights

Airport discovery, one-way and return search, filters, fare rules, baggage, travelers, price confirmation, booking, ticketing, documents, and cancellation.

GDS, NDC, and specialist sources

Transfers & fleet

Airport, hotel, terminal, city, and point-to-point search; vehicle selection; prebook; payment or credit; confirmation; local fleet; and post-booking servicing.

Global and local ground mobility

Activities

Destination and category discovery, options, availability, prebook, booking, vouchers, cancellation, and related-experience cross-sell.

Complete destination value

Packages & Umrah

Flights, hotels, transfers, activities, and eSIM in customizable journeys with component replacement, multi-hotel stays, prebook, book, summary, and voucher flows.

Higher-value configurable trips

eSIM & ancillaries

Standalone digital ancillary sales or package add-ons, governed by the same channel, service-access, and commercial controls.

Incremental revenue

Visa & offline bookings

Administrative workflows for visa, offline travel, and miscellaneous service records alongside online booking operations.

One operational record

Marketing & service

CRM, newsletters, surveys, loyalty, wallet passes, notifications, customer communications, Help Center, and post-booking support.

Retention after confirmation

Deepest product area

Hotels combine global reach with local control.

Aggregate major supplier content into a consistent journey while retaining supplier-specific rules behind the scenes. Local hotel contracts, preferred properties, allotments, room categories, rates, supplements, meals, and special requests can sit beside global inventory.

Discover

Compare

Recheck

Prebook

Book

Service

CONTROL LAYER

Pricing · markup · tax · source market · supplier access · cancellation · preferred inventory · credit

AI supply automation

From fragmented supplier data to clean, bookable inventory.

SUTRA's intelligent supply workflow joins AtlasMatch entity resolution with AI-assisted hotel contract ingestion—accelerating onboarding while keeping commercially sensitive decisions governed.

Normalize

Resolve supplier countries, cities, and hotels against a trusted master using exact, fuzzy, semantic, multilingual, geographic, graph, and vector-assisted strategies.

Review

Route suggestions into confidence-based auto-accept, human review, or reject bands with alternatives, reasons, consensus, benchmarks, calibration, and drift monitoring.

Extract

Interpret hotel contract PDFs into structured validity, rooms, meals, rates, release periods, cancellation rules, child policies, offers, events, and market applicability.

Activate

Move approved contract data into governed local rates, policies, promotions, and allotment workflows so negotiated inventory can become searchable beside global supply.

Human-governed AI

Mapping proposals, extracted terms, prices, availability, policies, payments, and bookings remain subject to the appropriate confidence thresholds, confirmation, and approval controls.

Multi-channel by architecture

Sell, operate, and distribute from one core.

Each channel can be introduced as part of a broad transformation or as a focused launch with its own scope and acceptance criteria.

B2B marketplace

Agents and employees search, book, use credit or configured payment flows, retrieve documents, request cancellations, and work within company permissions.

Operations backoffice

Platform teams manage companies, users, suppliers, master data, bookings, finance, reporting, marketing, content, and system controls.

Mobile-ready services

Authenticated interfaces cover common travel data, hotels, flights, activities, transfers, packages, Umrah, bookings, and accounts for branded mobile experiences.

Distribution services

Partners access hotel and flight journeys plus static content for reseller portals, affiliates, agency networks, and downstream applications.

White-label B2C

Verified brands operate consumer hotel stores using the owning agent’s supplier access, commercial setup, protected pricing, documents, earnings, and settlement.

Conversational sales

WhatsApp and AI-assisted services can search and customize packages across hotels, flights, transfers, activities, and eSIM components.

Commercial control

Protect margin without flattening the business.

Apply supplier pricing, agent and platform markup, VAT, booking fees, discounts, currency conversion, source-market rules, country restrictions, preferred inventory, cancellation settings, credit, wallets, and settlement rules at the right level.

Access & tenancy

Brands, companies, branches, departments, employees, travelers, suppliers, and partners remain separated through roles, privileges, permissions, approved domains, and API controls.

Operations

Centralize booking servicing, documents, messages, approvals, supplier follow-up, payment exceptions, notifications, and reporting.

Resilience

Caching, controlled supplier requests, parallel shopping, background processing, health checks, logs, monitoring, and exception reporting support growth.

Travel operations meet finance

Every booking can become a complete financial truth.

Through SUTACC, booking references connect to receivables, payables, partial allocations, banking, reconciliation, general ledger, statements, profitability, document control, HR, and payroll.

Booking-level customer and supplier positions
Bank-statement and GDS invoice imports
Trial balance, P&L, balance sheet, aging, and profitability
Period locks, transaction locks, audit trails, and payroll

Supplier & partner ecosystem

Global connectivity, specialist partners, and local supply.

SUTRA supports a broad connectivity ecosystem. Expedia, Dida, Trip.com/Ctrip, and Hotelbeds are certified supplier relationships; production activation, geography, source markets, credit, and commercial terms remain client-specific.

Hotels

Hotelbeds, Expedia, Expedia Packages, Trip.com/Ctrip, Dida, TBO, WebBeds, RezLive, iOLX, Bedbank, and local suppliers

Flights

Amadeus, Travelport, NDC connectivity, Nirvana, and specialist flight platforms

Transfers & activities

Hotelbeds Transfers, IWay, HolidayTaxis, local fleet services, Hotelbeds Activities, and Viator-oriented services

Content & intelligence

AtlasMatch, GIATA, Vervotech, web enrichment, and Google-based enrichment workflows

Payments & communications

Stripe, HyperPay, N-Genius, WhatsApp Cloud, Twilio, email providers, and real-time notification services

Digital wallets

Apple Wallet and Google Wallet enrollment, audience campaigns, pass updates, and delivery tracking

Phased transformation

Start with the launch model that creates value first.

Each launch can include linked SUTACC accounting, booking-level receivables and payables, reconciliation, statements, and—where required—HR and payroll.

Define your first phase

01OTA launch
02DMC launch
03Travel agency launch
04Tour operator launch
05Corporate travel launch
06Wholesaler or reseller launch
07White-label network launch

Near-term roadmap

External supplier extranet

A planned self-service workspace for approved hotels, DMCs, transfer companies, activity providers, fleet operators, and local partners to maintain products, rates, availability, allotments, commercial information, booking responses, documents, and settlement visibility.

This is a roadmap capability and is not represented as a current production feature.

Build around your operating model

What could your travel business launch next?

Let's define the products, channels, suppliers, commercial controls, financial model, and rollout sequence that fit your market.

Start a SUTRA conversation